AGF TEAM

Introducing Our Newest Blog Contributor: Martina

Hello, AGF friends!


So pumped to be part of this amazing creative blog and get to know everyone. My name is Martina and I just recently joined the AGF Marketing team. I’m incredibly excited to start sharing photos and talking with you all on social media.

Martina Rosenthal
Before I go ahead and tell you more about myself, I feel like I need to add a little disclaimer first. I haven’t touched a sewing machine in a really (really, really, REALLY) long time, so I am nervously anxious to see what my DIY projects will turn out to be. Phew, now that that’s out of the way I can tell you all a little about myself. I started off as a fashion design student, and yes that’s exactly where the small interaction with the sewing machine happened, but then realized I was more into textile design and quickly changed majors. From there on came marketing and merchandising… and here I am today, getting a little of both worlds. I can't wait to combine all my skills to make awesome content for all the platforms!

Working here, collaborating with the smartest gals in marketing and still be surrounded by beautiful fabrics and talented designers makes my heart warm and definitely inspires me to call my old sewing machine up and maybe get back together? Who knows! What I do know is that I am definitely intrigued now… my Pinterest boards are growing like crazy with ideas, so I hope you have patience with me as I wake up an old sleeping hobby of mine.

I still haven’t settled on exactly what to make as my first sewing project at AGF (please send me ideas!!) but I can assure you, it will be colorful. Maybe I’ll do something for the home since I am moving into a new place and want to learn how to make my own pillows and more. 😊

I am looking forward to reading your comments.

 

Talk soon,

 

Martina


Learn About ANGLES - A new division of AGF

Hey there, fabric connoisseurs!

 

A few weeks ago we revealed that AGF has opened a new division of fabrics named ANGLES! We have been so flattered by everyone’s positive response and curiosity that we wanted to give you more details about this exciting new project.

  Angles logo cropped

Many makers have been asking the following questions and we're happy to answer all of them:

  • What is ANGLES and what does it mean?

  • What kind of designs should I expect to see in ANGLES?

  • Will the collections be made with the same quality of current AGF collections?

  • Who are the current Angles designers and will more designers be added to this new division?


What is ANGLES and what does it mean?

ANGLES is our new fabric division. Here at AGF we believe that fabrics are works of art that can be seen, used and interpreted in many ways. Hence fabrics can be seen from many "angles". We believe in what makes you happy, which means using prints you love in the way you want and combining them to suit your specific needs. This pays way to a new wave of designers, styles, and trends that will influence the way we sew in the years to come.

We want to keep inspiring you everyday. For this reason, we are embracing unique talents and myriad of design styles through our new fabric division, ANGLES. From vintage inspired motifs to funky trends, we are excited to open the doors to a new generation of fabric designers that will create new textile movements.

What kind of designs should I expect to see in ANGLES?

To put it in simple terms, you’ll be able to see a little bit of everything in this new fabric division. From cute novelty prints, to vintage designs appropriated into modern themes, to funky unimaginable prints! There will be a medley of styles to suit all of your sewing needs.

Will the collections be made with the same quality as other AGF collections?

The fabric collections created under ANGLES will have the SAME GREAT QUALITY as current AGF collections. As a maker, you’ll be able to enjoy new design aesthetics that will suit a variety of styles while sewing with the same amazing softness, drape, and vibrance that AGF always delivers.

Who are the current Angles designers and will more designers be added to this new division?

It is very important for us to bring you unique and exclusive design styles. Therefore, we are happy to have Dana Willard from Made Everyday and Amy Sinibaldi from Nanacompany as our introductory ANGLES designers! They’ll be showing off their unique styles with their new collections in the upcoming months. Each collection will consist of 16 cotton prints with 3 prints in knits and 1 print in canvas.

 

Dana will present Fiesta Fun fabrics | Available December 2016

Fiesta fun blog graphic

Amy will present Charleston fabrics & Les Petits fabrics | Available March 2017

Charleston blog graphic

  Les petits pic with logo

And YES! In the future we do plan on adding more designers to ANGLES. We’ll be announcing new additions in the future, so stay tuned! 


We hope you are as excited as we are to learn and sew with the new collections from ANGLES! Please let us know in the comments if you have any questions regarding our new fabric division.

 

Till next time!

Stephanie


Fall 2016 Quilt Market Recap

Hey fabulous makers!

I hope everyone had a great week! Now that we’re back from Quilt Market we’re ready to start showing off our upcoming collections. But before we do that, we have to show you a glimpse of our time at the trade show. We’ve prepared a re-cap for you to experience all the fun we had at the show!

ArtGalleryFabrics_Houston2016Market_42

For this year’s concept, we designed an open plan booth surrounded by themes of color. We wanted to show off all the bright colors in our fabrics. So, the best way of doing this was by creating color stories with handmade products and inspirational images. Our layout reminded me so much of the beautiful merchandising of retails stores like Anthropologie.

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One of my favorite parts of the booth was the floor. I know it sounds bizarre, but it was amazing! We covered the black convention center floor with patterned decals that said LIVE, LOVE, LAUGH. I thought it was a beautiful way of summing up our ideas and all of the things we love.

ArtGalleryFabrics_Houston2016Market_47

But the most exciting part of this year’s Quilt Market in Houston was that we won the 1st Place Multiple Booths Award! We were over the moon when we heard the announcement and they came to hand us the award. This showed us that hard work pays off and we were so happy to share our joy with everyone who came by our booth.

ArtGalleryFabrics_Houston2016Market_51

To take a glimpse at Quilt Market with an AGF twist, I invite you to view this video re-cap we’ve prepared for you (and you get to see me as the host (✿◠‿◠)). Enjoy!

I hope you had fun watching our re-cap video and that you felt like you were there with us.

Feel free to tell us about your favorite parts of the video in the comments.

 

See ya!

-Stephanie


LIVE from Quilt Market in Houston

Hey there, beautiful makers!

One of our favorite times of the year has arrived! It’s time for FALL QUILT MARKET in Hosuton, TX! Over the past weeks you got to see all the amazing fabric collections we have prepared for you this season and now we get to show them off to all your favorite shops. Since Quilt Market is only open for industry professionals (fabric shops, long arm quilters, pattern makers, etc.) we know it’s a bummer that all of you awesome makers can’t come.

But that’s not going to stop us from bringing you with us! Get ready to take a tour of our Quilt Market Booth, LIVE on Facebook. Stay tuned on Sunday, October 30th around 2:00 pm EST to see how creative our booth design is this time! Also, make sure to keep your eyes glued to our Instagram account to see all of our antics from the moment we build our booth. We can’t wait to show you everything!

Quilt market graphic

Hope you see us at Quilt Market!

-Stephanie


Introducing Our Newest Blog Contributor: Christine

Hi AGF fans!

I’m super excited to be able to introduce myself today as a new contributing member to the AGF Creative Blog!  My name is Christine Mahecha and I’ve been behind the scenes at AGF for a while on the product design team, designing quilts, sewing clothes and making plushies.  You may have seen my semi-awkward cameo appearances in the Millie Fleur and Pandalicious lookbooks (Disclaimer: I studied fashion design, not modeling). 

Christine Mahecha

I'm standing in front of a leaf stamp art display I created for our Observer collection.

Let me say, for a lifelong maker working at AGF is a dream!  It’s the greatest pleasure to be able to combine my love of sewing, textiles, art, color, design, and DIY EVERYTHING in my job.  You’d think that as a recovering fabric hoarder this would be a dangerous place to work at, perhaps you’re thinking of dire parallels like a chocoholic working at that chocolate factory from that I Love Lucy episode… but let me tell you- it’s been the best!  I used to impulse buy tons of questionable prints just because they were on sale before and end up with piles of unusable fabric that would leave me thinking “what on earth possessed me?”  Nowadays, most fabric prints just aren’t up to snuff, even if they’re on sale.  Yup, I won’t lie, working at AGF has turned me into a bit of a fabric snob.  My favorite part of working here is when the advance yardage comes in and we finally get to see what the actual fabric looks like and start to make the products we’ve been designing.  It’s the best! 

Introductions out of the way, now that we’re old internet pals, I’m excited to announce… (drumroll please)… that I’m expecting my first baby in October!  He’s a little boy and I’m super excited!  I’ll be visiting the blog from time to time to share DIY tutorials and sewing projects for the expectant mother.  Whether that’s you, or someone you know that you’d like to sew a gift for I hope you’ll enjoy the posts!

See you soon!

Christine 


The Art of Mutual Learning: The Result

Outro_image

 

Hello!

Steph and Lauv here! As you can see: the very serious teacher, and the very happy student (disclaimer: the serious face is part of the clowning around that went on throughout the lecture). We had a lot of fun with this series. So we had decided to interview each other to end the series about the process, the expectations, and the outcome.

Here are a few questions I asked Steph about the process. 

Lauv: So Steph, are you happy with how your mini turned out?

Steph: Yes! It actually turned out exactly how I imagined it. I’ve been showing it off to all my friends and they’ve been telling me that it turned out really cool.

Lauv: Was there any scary or intimidating part during the process?

Steph: I think the whole process for me was scary at the beginning. Just the idea of doing math intimidated me, but once I learned everything step by step I felt more comfortable with the process.

Lauv: Now that you are done, was it easier or harder that you had expected?

Steph: Once I was done, I realized that quilting is harder than I thought! I think what makes quilting difficult is that you have to have lots of patience. You have to be comfortable with making mistakes and doing things over (especially if you’re a beginner).

Lauv: Do you think you'll keep sewing, and is there a particular area of sewing that you want to try?

Steph: I think it would be fun to venture more into sewing! I want to try to make pillows for my living room next and in the future I would love to learn how to sew my own garments. :)


Steph's turn! 

Hello again! It's one thing when you're the student and you're just absorbing information, but being the teacher is a different story. I was really interested to find out how Lauv figured out what and how she would teach me. Here's what she said. ;) 

Steph: How did you organize yourself to know what to teach me?

Lauv: I tried to go in an order in which I'd like to be taught. First going over what it is, the history, the styles, and then getting into the making, following the usual steps that are taken to sew a quilt.

Steph: What was the most difficult thing to teach?

Lauv: First, it was the way to break down your design to maximize fabric usage. I didn't know what you would design and then having to explain how to compartmentalize it was a bit challenging (as you saw) so that you wouldn't get confused or overwhelmed by the amount of different pieces. Then, I think it was the binding because it involves the calculation, the cutting, turning at the corners, and then finishing it.

Steph: What was your favorite part about making your mini quilt?

Lauv: Seeing the colors come together to create the sensation I had in my mind. It's one thing to see it on paper and another one to see it complete.

Steph: Do you have any advice to encourage me to continue sewing/quilting?

Lauv: Get the best tools you can from the beginning because they will make any design you have in mind a smoother transition into real life, and always keep a good attitude. If you make a mistake, gently go back and fix it. I've seen that most of the time when people get frustrated, all they do is make their projects a complete nightmare, and it's really just sewing. It should be a fun learning experience.


Lauv: It makes me happy to see Steph gain a new set of skills through everything I shared with her. The best part is that she's really happy with how her mini turned out. Our minis are not the most miniature, but they're the perfect size for a first time quilting project. 

I was also happy with my result. I named my mini Showtown (keep reading to know why). As I had mentioned on the last post, I used HST to give the illusion of diagonal rhombi, and I also used appliqué to incorporate my fussy-cut porcelain silhouette from the main print in Pastel Thrift. Since I love red, and it represents well the art-of-the-circus-inspiration (I performed as a clown when I was little) of my mini, I included London Red from Pure Elements, and the neutral Black & White to give it a modern feel (I used Snow & Caviar from Pure Elements).

Applique_close_up

I went to a town called Gibstonton, also known as Gibtown or Showtown; which is the name I chose to pay homage to this magical place. Many years ago, this town was known for their sideshows and now it's the city of choice for many circus and carnival folk to retire. I took advantage of the trip and brought my mini with me to photograph it around the town. It was very exciting to show the final result!

-----

Steph: Ok, so the moment I've been waiting for is finally here! Take a look at my completed mini quilt!

Steph_mini quilt

Like I mentioned in one of my previous posts, the inspiration for my mini quilt was a giant outdoor sculpture (Spiral Jetty) located in Utah. I couldn't resist using natural colors for my mini! As you can see in the picture, I chose Premium Linen from the Denim Studio for the background, a variety of prints from various AGF collections along with Pure Elements and Solid Smooth Denim for the spiral, and Textured Denim for the binding. 

I must admit, learning how to sew and quilt was definitely a learning curve. In the past I had attempted to hand sew buttons and hem a pair of pants but I never ventured into a full creative project until Lauv lead the way for me. During the process I was frustrated many times, I had to re-do many seams, and I felt like I was never going to finish. But I took things slow, tried to be as patient as possible, and eventually I got the hang of sewing.

Since this project was so involved, I now feel comfortable using a sewing machine and I'm completely satisfied with the result of my mini quilt! I wouldn't have been able to get far in the process if it wasn't for my great teacher, Lauv. She explained everything step by step to make sure that I learned everything correctly the first time (a round of applause for Lauv).


We want to thank everyone who has been part of our sewing journey! We hope we've inspired many of you to pass on your love for sewing by teaching a friend or family member how to sew. To celebrate Steph's first successful mini quilt, she's giving away strips/scraps of the fabrics she used in her project!

To enter the giveaway simply fill out the form below. Three winners will be chosen at random using random.org and will be announced on this post and contacted via email. Giveaway ends Monday, July 25th.

 

 We can't wait to share more exciting projects with you in the future!

 

Xoxo,

Stephanie & Lauv

 

*****GIVEAWAY CLOSED*****

Congrats Allison C., Rosemary B., and Corinne O.! Check your email.

 

The Art of Mutual Learning: Piecing the Quilt

Hey Everyone!

I hope everyone is having an awesome day! I’m back to tell you all about my sewing journey! If you haven’t been able to keep up, check out my posts about the inspiration behind my project and my struggles with the quarter inch seam allowance. Today, I finally get to tell you about how I put my mini quilt together.

Once I had all my 2.5” by 2.5” squares cut, I began to place them on our giant batting wall to visualize how the mini was going to look. It seems silly, but I was so fascinated at how the fabrics stick to the batting!

Placing fabrics

Then the real fun started… I finally started sewing together the pieces of my quilt! At first, putting the little squares together wasn’t so difficult until I started piecing the bigger blocks. That’s when my frustrations began because I just couldn’t get matching seams. It drove me crazy!

In some cases I had to redo the seams like ten times. Honestly, it took me a few days to just piece the top because I kept redoing everything. I thought I was never going to finish…but that battle was fought and my quilt began looking more like my initial sketch.

IMG_8815

Once the top was done, I put together my quilt sandwich and got ready to quilt it. For the backing, I chose Solid Smooth Denim from the Denim Studio by AGF in Afternoon Sail and decided to quilt it with wide diagonal lines so that the design could stand out.

Quilting was probably one of the easier things I’ve done during this process. It was actually kind of relaxing because I just followed the movement of the machine as I reflected about the project and other things could make.

Quilting

Last but not least, I had reached the final step…BINDING! I was so excited when I reached this step because I was a few stitches away from finishing my quilt. That afternoon, I measured my strips, sewed the binding, and that was it. I had succeeded in learning how to sew a mini quilt!

Binding

The journey may be over but you still haven’t seen my completed quilt! Stay tuned to see the full reveal of my mini quilt along, with the one Lauv (my teacher) made!

Thanks for following my journey!

 

Till next time,

Stephanie

 






The Art of Mutual Learning: Inspiration from Art

Hey Everyone!

I’m back and ready to tell you more about my sewing journey! About two months ago I embarked on a journey to learn how to sew by making a mini quilt. The idea was initiated by one of our cool product designers, Lauv. You’ve probably been reading her posts about our quilt designs and all of the techniques she has taught me, but you’re probably wondering about my beginner’s point of view. Well, I’m ready to tell you all about it!

 Lauv and Steph

Lauv (left) & Me (right)

Lauv felt that it would be best if I planned my quilt on grid paper so that I could learn the basics of planning a quilt. She told me to assume that every square was one inch so that I could measure everything correctly once I was ready to cut the fabrics. During this time, Lauv kept asking me if I enjoyed geometry because quilting is all about the right measurements. Although, I wasn’t the biggest fan of math in school, I did enjoy sketching my idea because it reminded me of when I had to plan creative projects.

Sketch

Now, let me tell you a little about the inspiration behind my mini quilt. During the time that we started planning out our projects we were also preparing for spring Quilt Market. Since I love to associate everything with art and this year Quilt Market took place in Salt Lake City, UT; I decided to base my design on a famous art piece that’s in Utah, the Spiral Jetty by Robert Smithson. I thought it would be fun to appropriate something memorable from the “art world” in a quilty style.

The Spiral Jetty is known as an “earthwork” a.k.a outdoor sculpture, so I decided to choose natural colors for my design. Based on pictures I’ve seen of the sculpture, I knew I wanted to mix various blue fabrics along with our Premium Linen from The Denim Studio for a modern yet earthy feel.

Color Selection

I can’t wait to show you how it will look! I’ll be keeping everyone posted on my quilting progress here on the blog. But before I leave, I have two questions for you…

1.Where do you find inspiration for your quilts? 

2.How do you plan your quilts (software, on paper, etc.)?

 

Thank you for following my quilting journey!

-Stephanie

 






Hi, don't be shy!

    D r u m  r o l l  p l e a s e!

Yes, I’m calling for my own drum roll ;) My name is Elaina, but friends and family call me Nay (long story). Introductions always seem a little too safe for my liking. I’m going to start off by saying that I’m the girl that tells it like it is, because sugar can be poisonous. I come from a very large family, and have learned early on in life that to get what or where you want you have to chase it, until you can't run anymore...and then take a deep breathe and chase some more! With that being said, I’m a very passionate person…I give everything, my everything.

    Being a part of the AGF family is more than exciting for me, it’s life changing! I have always been interested in art, design and creativity. AGF has tied all of that into the perfect little bundle. My love for sewing actually came out of necessity. Growing up I was always extremely tall and thin, and I could never find pants that were as small, or as long, as I was (tough life, I know). I took control of that situation by altering pants to fit me the way I wanted them to. My first few attempts at altering clothes were amusing, to say the least. Eventually… I got the hang of it. I wish I could say that those early attempts of sewing blossomed into a love for fashion design, but not so much.  If anything, I’m kind of mad at fashion for not catering to the struggles of a lanky girl. Those types of experiences taught me to solve problems, not sulk in them. 

    As a new contributor to the AGF blog, I'll be sharing some pretty cool stories and insights on the fabric world and beyond. I am the mother of a very adventurous two year old boy, so you can imagine I'll have to share some motherly advice and tips I have learned during these last two years as well. Art and design pretty much flow through my veins. I plan on tying my many passions into the fabric and sewing world to bring a more personal touch to your daily reading routine. More than anything else, I aim to inspire you. 

    I remember my first portfolio class in high school, we had to paint a portrait of a person. I was so scared because I had never even attempted to paint anyone, ever. Well, let’s just say my first portrait was a little flat, and a lot of ugly...but I finished it. Today, I've painted more portraits than I can keep track of. Art has taught me that nobody is born “good” at anything. With enough practice, and a lot of passion, we can all master anything. Whether you've just started your first quilting project, or just can't find the energy to finish sewing your latest masterpiece, remember that somewhere out there somebody is looking up to you for inspiration. So, until we meet again...get 'er done!

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AGF is Nominated for "Best Fabric Brand"

Hey beautiful makers!

Hope everyone is doing well and feeling more creative than ever. As you might already know, at AGF we love sharing good news with all of you. It’s like you’re that best friend that we share everything with! On that note, we want to let you in on something that we are super excited about. We are proud to announce that we have
been nominated for the 2015 Sew Magazine, British Sewing Awards! Yay (insert applause and cheers here)!

The nominations are chosen by the readers of Sew Magazine and we have been selected to be part of the “Best Fabric Brand” category. We are ecstatic about this nomination because amazing makers like yourself, have given us this opportunity. But the fun doesn’t stop there! If you agree with the readers that nominated us, feel free to cast your vote and make us the Best Fabric Brand of 2015. To make the British Sewing Awards even more exciting, Sew Magazine is hosting a GIVEAWAY. Once you submit your vote, you will be in the drawing to win £500 worth of sewing goodies from Sew Magazine! Yes, you read right, £500! This is over $750 worth of sewing goodies!

You can find voting forms in the November and December 2015 issues of Sew Magazine or you can vote online here. The voting period will close on Sunday, December 20th at midnight, so make sure to get your votes in, before time runs out!

As always, stay creative and thanks for inspiring.

Happy Voting!

Stephanie

 Bristish Sewing Awards Insta (small)