Hey there! This is Fab. I've been working for the past year or so as the merchandising director for Art Gallery Fabrics. Some of you are prolly like "merchandising director sounds really fancy and cool and all but... what is it exactly??" hahaha. And that's okay, I must confess sometimes I don't even know what it is since there's SO much that has to do with it.
But let's not bore you with annoying details about my job (hey, I only get one chance to make a first impression and I don't wanna be the "annoying rambling one", though I do tend to ramble a lot and there you go, I'm rambling already).
Long story short, I'm in charge of the whole image thing. You know, styling, photoshoots, visual displays, showroom designs, you name it. Basically whatever makes our fabrics look good, hahaha, though it's not a huge challenge since they're already gorgeous ;)
Sometimes even a lil' woodwork is necessary... (don't try it at home kids!)
Sometimes workin' under the Miami sun... (tougher than you think!)
Sometimes even a little modeling! Hey, gotta do what you gotta do!
Thing is, we just came back from Market a coupla days ago and it was awesome! It's actually my 4th show (my 2nd Houston!) and I figure I am now in a position to elaborate and share my insights and opinions about it. Cause when I first started I had NO CLUE what I was getting into, counting on the fact that I'm a fashion merchandising graduate and only thought of a quilt as a "thingie to cover yourself in the winter with" hahaha.
But now, after 4 shows, I really have discovered this whole amazing sort of underground world that is the quilting and sewing industry. And I LOVE it and it's not scary anymore (well... sample spree may still give me the chills lol) and I'm getting the hang of it...
Plus I do believe there is a strong connection between my fashion background and the quilting industry; the way you mix colors, the way you make a print "work" with another, has to do a lot with fashion too.
So stay tuned cause I'm gonna be spilling all the Market scoop with pictures and videos and cool stuff! Real soon!
Nice meeting you all, we'll talk soon ;)